Product Intelligence
Prove Internal Site
CEO-sponsored single source of truth for products and capabilities, with 50+ interactive flows.
- Role
- Creative Manager & Lead Designer
- Year
- 2021 — 2022
- Team
- CEO sponsor, product, sales enablement
- Scope
- Product intelligenceInteractive flowsKnowledge base
Challenge
Product knowledge was spread across decks and tribal memory, so teams described the platform differently to every customer.
Approach
- 01
Single source of truth
Built a CEO-sponsored internal hub for every product and capability.
- 02
Show, don't tell
Designed 50+ interactive flows so teams could see exactly how each product behaves.
Outcome
The hub became the shared reference for sales, success, and product across the company.
- Interactive product flows
- 50+