Prove Rebrand
Company-wide rebrand after a corporate rename. New logo, visual identity, design system, and launch materials. Winner of MUSE and Davey awards.
- Role
- Creative Manager & Lead Designer
- Year
- 2021 — 2022
- Team
- In-house brand team, external agency partners
- Scope
- Brand strategyLogoVisual identityDesign systemLaunch
Challenge
After a corporate rename, the company needed an identity that could carry an enterprise identity platform into new markets while still feeling trustworthy to the banks and carriers already relying on it.
Approach
- 01
Positioning first
Workshops with leadership and sales to define what the brand had to signal: certainty, speed, and privacy, ahead of any visual exploration.
- 02
Mark & identity
Explored a range of logo directions, then built a full identity around the chosen mark: type, color, motion, and iconography.
- 03
System over assets
Packaged everything as a design system so product, marketing, and partners could ship on-brand work without a designer in the loop.
- 04
Coordinated launch
Rolled the brand out across the website, product, sales collateral, and events in one launch window.
Outcome
The rebrand launched company-wide and became the foundation for the Prove.com relaunch, the product UI refresh, and every event since. It also won four industry awards.
- MUSE and Davey awards in 2022
- 4
- System shared across brand, web, and product
- 1