Web Design / Dev
Prove.com
70+ page site designed in Figma and built in Webflow, contributing to a 700% YoY increase in traffic.
- Role
- Lead Designer & Webflow Developer
- Year
- 2021 — 2022
- Team
- Marketing, product marketing, content
- Scope
- Information architectureWeb designWebflow buildCMS
Challenge
The old site didn't reflect the new brand, was hard for marketing to update, and buried product value under jargon.
Approach
- 01
Restructure
Rebuilt the information architecture around buyer jobs and industries instead of internal product names.
- 02
Design in Figma
Designed 70+ pages on a modular component system that extends the new identity.
- 03
Build in Webflow
Built the site myself in Webflow with a CMS structure that lets marketing launch pages without engineering.
Outcome
The relaunch became the company's primary demand channel and contributed to a 700% year-over-year increase in traffic.
- YoY traffic increase after relaunch
- 700%
- Pages designed and built
- 70+