Enablement System
CX UX Implementation Guide
A customer-facing guide translating identity flows into clear, implementable UX patterns.
- Role
- Head of Product Design
- Year
- 2023
- Team
- Customer success, solutions engineering
- Scope
- UX patternsDocumentationEnablement
Challenge
Customers were implementing identity flows inconsistently, which hurt conversion and created support load for both sides.
Approach
- 01
Pattern library
Turned recommended flows into clear, annotated UX patterns with do and don't examples.
- 02
Built for implementers
Wrote for the product managers and engineers on the customer side, not just designers.
Outcome
The guide became a standard part of customer onboarding and the go-to reference for solutions engineers.